Next time you go to eat a hamburger from your favorite burger place, think about how much that pesky wrapper gets in your way. Wouldn’t you just like to eat your burger without having to eat around the paper? Thankfully a burger place in Brazil named “Bob’s” is seeing eye to eye with you.

No longer will you have to even unwrap your burger, just take a bite straight through the edible paper it’s encased in. Seems like a great idea right?

How many peoples hands were on that wrapper before you decided to eat it? Ewwwww… click the jump to watch the commercial for it!